Nick Richards bought the Maison Rouge Recording Studios in London and eventually put together a group for recordings. The group took its name from the 10CC song I’m Not In Love, in which somebody whispers, “Big boys don’t cry.” Their first release was an EP in 1983, after which a lot of turnover in the group took place.
The group released a series of singles that everybody overlooked. The group finally succeeded in reaching the charts with a novelty record they recorded in 1985, I Wanna Be A Cowboy.
In June 1986 the single reached #12 on the Hot 100. The release of an official video which looked a lot like an old sepia-toned black and white western probably helped.
Two albums and several more singles followed, but again, nobody paid much attention.
In 1996, Paula Cole had a huge hit with Where Have All The Cowboys Gone. Boys Don’t Cry sued over the alleged copying of the phrase “I wanna be a cowboy,” that is allegedly repeated 24 times in the single. I don’t hear it in the hit single, and nobody lists the phrase in the lyrics. Apparently, the words are hiding in one of the half-dozen or so remix versions of the song that probably didn’t generate much in the way of revenue.
They may have also sued Kid Rock over the phrase as well, although his lyrics, “I wanna be a cowboy, baby,” sounded quite different since he was rapping and not singing.