In 1957 a doo-wop group was formed in Ohio that called itself the Essos. Their name was a shortened version of Standard Oil/SO which was the original name for Exxon. Perhaps after seeing the success several other groups had naming themselves after cars, the group changed their name to the Edsels.
The Edsels were signed by Dub Records, a small record label that only released nine singles. The Edsels recorded Rama Lama Ding Dong for the company in 1957 and it was released the next year. The song was written by the lead vocalist, George “Wydell” Jones, Jr. The first label of the single showed the title of the song as Lama Rama Ding Dong (a later pressing corrected the mistake). When the song failed to chart nationally, the group drifted apart.
In 1961 the Marcels had a major doo-wop hit with the chart-topping song Blue Moon. Because the song was so similar to the doo-wop style of Rama Lama Ding Dong, an unnamed disc jockey in New York City began playing the two records back to back. Listeners helped boost the popularity of the song, and the record was re-released by Twin Records and got up to #21 nationally the second time around.
The group reformed and recorded a series of records for Capitol Records, but never managed to reach the same level of success again. Their record continues to be popular and is a staple of radio stations that play music from the late fifties and early sixties. There is still a group performing as the Edsels that still includes James Reynolds, one of the original members of the group.