1966 The Swinging Medallions – Double Shot (Of My Baby’s Love)
Dick Holler was born in Indianapolis in 1934. He moved to Louisiana in 1951 and while attending LSU, he began organizing and playing in various area bands. He recruited a young Jimmy Clanton as a member.
Dick recruited a few more musicians in 1956 and formed Dick Holler and the Carousel Rockets. Their name was later shortened to The Rockets. Johnny Rivers often sat in with the group. The group name changed to Dick Holler and the Holidays after a few more lineup changes.
In 1962, the group moved to South Carolina and began recording singles. Dick wrote their third single, Double Shot (Of My Baby’s Love). The record failed to chart.
A band calling itself Pieces of Eight formed in South Carolina in the late fifties and focused on shag music (a dance that became popular in the forties in Carolina). They changed their name to the Medallions in 1962 and added “Swingin'” to their name in 1965. The group signed with Smash Records, and the label accidentally listed the group as Swinging Medallions on their first single. The single failed to perform.
Perhaps members of the group ran into Dick’s group or heard their performance of Double Shot (Of My Baby’s Love), but somehow they recorded the song as their second single. Their cover version reached #17 on the Hot 100 in 1966 and became a classic Beach Music record.
The group’s next single didn’t get near the top forty, and they never got onto the Hot 100 again. They survived multiple lineup changes and continued recording and touring into the twenty-first century.
Dick disbanded his group in 1966. He then rewrote one of his earlier songs and Snoopy vs. the Red Baron became a top five hit for the Royal Guardsmen in 1966. He also wrote Abraham, Martin, and John, which was a top five hit for Dion in 1968.
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